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Airtable

Airtable

Project ManagementFinanceMarketingSales

Airtable is a versatile platform that transforms how teams build applications for business operations. It combines the flexibility of a spreadsheet with the power of a database, allowing users to create custom workflows without coding expertise. The platform features AI-powered app building through Cobuilder, which generates applications in seconds based on natural language instructions. Users can connect data across departments to establish a single source of truth, automate repetitive tasks, and visualize information through customizable interfaces. With embedded AI capabilities, Airtable helps teams accelerate workflows, analyze data, and make better decisions. The platform scales from simple project tracking to enterprise-wide operations management.

Quick Info

Integrations:Zendesk, Miro, Salesforce, REST API, Jira, Zapier, Slack, Google Drive, Microsoft 365
Deployment:Mobile App, Desktop App, Cloud
Expertise:Intermediate, Beginner
Company Size:SMB, Startup, Enterprise

Screenshots

airtable use cases accross industriesairtable example base with customer data

Key Features

Connected Data Management

Link information across tables, bases, and external sources to create a unified data system. Eliminate silos and ensure teams work with the most current information at all times.

Custom Interface Designer

Create tailored interfaces for different team needs without coding. Display only relevant information to each user group while maintaining a single data source.

Process Automation

Build workflow automations that trigger actions based on data changes, time intervals, or external events. Reduce manual work and ensure consistency across processes.

AI-Powered App Building (Cobuilder)

Create custom business applications in seconds using AI. Simply describe what you need, and Cobuilder generates a working app that you can refine through an intuitive interface.

Governance and Security

Manage permissions, access controls, and compliance at scale. Protect sensitive information while allowing appropriate team members to collaborate effectively.

Advanced Visualization

Transform data using multiple view options including grid, calendar, Kanban, Gantt, timeline, and form views. Generate visual reports that make complex information easy to understand.

Use Cases

Product Development Management

Streamline the entire product lifecycle from ideation to launch. Track features, sprints, and releases while maintaining alignment with strategic goals. Teams report up to 2x increase in product release velocity.

Marketing Campaign Orchestration

Plan, execute, and measure marketing campaigns in one place. Manage content calendars, track assets, automate approval workflows, and analyze performance metrics to optimize marketing efforts.

Sales Process Management

Create a custom CRM to track leads, deals, and customer relationships. Automate follow-ups, manage sales pipelines, and analyze performance to win more customers with streamlined workflows.

Project Portfolio Management

Prioritize, resource, and track projects at every level of your portfolio. Gain visibility into project dependencies, timelines, and resource allocation across teams and departments.

Pricing

Free plan available. Team plan: $20/user/month (annual billing). Business and Enterprise plans also available.

Setup Steps

  1. Sign up for an Airtable account through the website
  2. Choose a template or start from scratch with a blank base
  3. Define tables and fields to structure your data
  4. Build relationships between tables using linked record fields
  5. Create views to visualize your data in different formats
  6. Design custom interfaces for team members using Interface Designer
  7. Set up automations to streamline workflows
  8. Integrate with other tools as needed